Public Interest Communication ― Critical Debates and Global Contexts

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations.

Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment.

Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.

Jane Johnston is Associate Professor of Public Relations and Communication at the University of Queensland, Australia. She has written and co-edited four books, more than 30 peer-reviewed articles, seven book chapters and presented papers at 30 conferences.

Magda Pieczka is Reader in Public Relations at Queen Margaret University, UK where she currently leads the Centre Public Engagement and Dialogue and is a key member of Communication, Culture and Media Studies research centre.