Public Relations in Japan ― Evolution in a Culture of Lifetime Employment
商品資訊
商品簡介
Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan.
作者簡介
Junichiro Miyabe is a Research Scholar at Research Faculty of Media and Communication, Hokkaido University, Japan. He has over 30-years of research experience at Nomura Research Institute, Ltd. He joined Hokkaido University in 2000 as a visiting professor and became a professor of international public relations in 2009 until 2015. He has published papers, among others, on human resource management and organizational structure of PR department.
Naoya Ito, is a Professor at Hokkaido University, Japan. His research area widely ranges from public relations and marketing, to the impact of social media on consumer behavior. He has won the Research Encouragement Award from JSCCS. Since the Great East Japan Earthquake in 2011, he has been focusing mainly on risk communication in relation with consumer perception of trust and risk.
Koichi Yamamura, is a visiting senior researcher at Waseda University, Japan. He is also a management and communication consultant with extensive experience in corporate communication, crisis management, corporate control, and technology communication. He has published case studies on hostile takeover defence and post crisis CSR activities. He has also co-authored an article and a book chapter on the historic evolution of PR in Japan.
Tomoki Kunieda, is an Assistant Professor at Taisho University, Japan. His research focus is on the history of mass communication, journalism and government public relations. He is a member of the JSCCS board of directors and chairperson of the Society’s Global Public Relations Theory Research Group. He has a doctorate in journalism from Sophia University.
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