商品簡介
This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.
作者簡介
Stephany De Scisciolo is senior director for the Knowledge, Impact, and Strategy Department at Enterprise Community Partners.
Teresa L. Scheid is professor of sociology at the University of North Carolina at Charlotte.
