商品簡介
Sales Talks is full of practical and tactical solutions particularly well suited to the ongoing challenges and opportunities in financial services and similar industries. Its story-based format will impart insights to help any salesperson at any level make the sale.
作者簡介
Greg Upah was born and raised in Omaha, Nebraska, and enjoys a wealth of sales and presentation experiences from his careers in academia, advertising, and financial services. While director of Institutional Marketing for the asset management group at Merrill Lynch, he established successful relationships with major corporations and high-net-worth individuals around the globe. He spent several years at Young & Rubicam Advertising, New York as associate research director and member of the new business team. A University of Notre Dame graduate with a marketing PhD from the University of Illinois at Urbana-Champaign, Upah has served as a Virginia Tech marketing professor and an adjunct associate professor at the Stern School of Business at NYU. He's published articles in a variety of journals including the Journal of Marketing. Currently he helps organizations improve client presentation capabilities. Upah is married with two grown children and three dogs and lives in Montgomery, Texas.
