Creativity +

Creativity+ gives you the keys to unlock your curiosity, questioning skills and creative forces.

It is more than a toolkit to help you achieve your aims. It is a philosophy for infusing creative thinking in all aspects of your life, supported by practical tools to bring your ideas to fruition.

Divided into the four phases of innovation (Vision, Discovery, Ideation and Momentum), you are provided with the Mindset (attitudes), Skillset (knowledge), Toolset (techniques) and a supporting Case Study that gives a real-life example of these skills in action.

Navigate easily through the colour-coded phases in this flip board design - because the creative process is iterative, sometimes you have to step back in order to leap forward.

Paulina Larocca is a leading creativity and innovation expert with over 15 years’ experience delivering innovation for multi-national corporations and a keynote speaker on innovation, creativity, creative leadership and creating a more innovative culture.

She has an MSc Creativity and Change Leadership from Buffalo State University and is a graduate of THNK Creative Leadership School in Amsterdam, which focuses on the intersection between creativity, innovation and leadership, as applied to social change.

For over six years, she has worked as the Creativity and Concept Director for Pernod Ricard Winemakers, one of the world’s leaders in wines and spirits, driving the front end of the pipeline by identifying and creating new product concepts. She has a specialisation in breakthrough innovation and created a company called Vinarchy, that launched disruptive concepts, on behalf of Pernod Ricard Winemakers. She now consults to large organisations on creativity and innovation.