商品簡介
The Power of Licensing: Harnessing Brand Equity takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
作者簡介
Michael Stone, of New York, New York, is an authority on brand licensing and is the chairman and co-founder of the leading global brand licensing agency, Beanstalk. The recipient of twenty-three LIMA International Licensing Awards, he has been instrumental in driving brand licensing as a marketing tool used by Fortune 500 companies. Stone writes and lectures extensively, and has served as an adjunct professor of Brand Licensing at Baruch University School of Business and Long Island University Post. He has a B.A. from Hamilton College and a J.D. from Emory University School of Law.
