A groundbreaking book that explores the theory and practice of leading in the creative workplace
Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are essential to lead effectively in creative fields. As the growth of creative industries continues to surge and “noncreative” businesses put increasing emphasis on creativity and innovation, this book offers a practical resource that explores how to confidently lead a workforce, creatively.
In order to lead creative people it is essential to understand the creative process, creativity, and the range of variables that affect it. This book fills a gap in the literature by exploring the creative leadership practices that are solidly grounded in evidenced-based research. The author includes suggestions for overcoming the challenges associated with leading creative people, and puts to rest many of the current industry misconceptions about leading creatively. This vital resource:
Written for academics and students of leadership, those working or aspiring to work in the creative industries, Leadership in the Creative Industries puts the focuses directly on theory and practice of creative leadership in creative fields.
Karen Mallia is professor at the University of South Carolina School of Journalism and Mass Communications, where she has been awarded for outstanding teaching, research and professional service. She is a creativity and marketing communication expert with more than 20 years as an award-winning copywriter and creative director, and consultant in creative strategy in advertising, and more than a decade as an advertising professor.
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