滿額折
Market-value Pricing ― Definitions, Concepts, and Processes for Market-value Centric Pricing
商品資訊
系列名：Springerbriefs in Business
ISBN13：9783030107338
出版社：Springer Nature
作者：Gabriel Steinhardt
出版日：2019/02/19
裝訂：平裝
規格：22.9cm*15.9cm*0.6cm (高/寬/厚)
定價
：NT$ 4059 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
商品簡介
作者簡介
商品簡介
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities.
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price.
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
作者簡介
Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's ToolkitR (PMTK) product management methodology, a globally adopted best practice.
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