商品簡介
Jake Paul, KSI, PewDiePie and Zoella are mega-stars to the young and a mystery to the old. As YouTubers, they influence the views, lives and purchases of millions of fans. And their power is growing: almost two billion people now watch YouTube videos.Yet their creators are little understood. How did they vault to the centre of the media circus? How did they get to live in Los Angeles mansions aged 21? How do they cope with being in front of the lens? And who is behind them?WIRED journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 people connected with the site, including influencers, agents, and managers. He charts YouTube’s extraordinary rise from single home video to multi-billion-dollar giant. And he asks important questions about brands, burnout and authenticity.If you wonder why YouTubers keep on making the news and stopping traffic in city centres – and whether YouTube will eventually eat ‘normal’ TV – you need this book.
