Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth
商品資訊
ISBN13：9781734187212
出版社：Exverus Media
作者：Bill Durrant
出版日：2019/12/14
裝訂／頁數：平裝／136頁
規格：22.9cm*15.2cm*0.7cm (高/寬/厚)
商品簡介
Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past. But is this type of black and white thinking really what drives extraordinary brand growth?
In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20’s, the secret is balance. We are living in a rare inflection point in how media and advertising are consumed: The Digital Stone Age.
In Digital Stone Age, you will:
• Learn why right now is a golden age in advertising effectiveness
• Uncover the Six Stories modern marketers tell themselves, and the truth behind them that the world’s smartest advertisers know
• Find the motivation behind many 100% “traditional” and 100% “digital” advertisers, and why both are leaving money on the table
• Create an argument for advertising that even the most marketing-averse board can get behind
• Become the confident voice your brand needs to cut through the marketing hype and focus on advertising that works
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