商品簡介
Guided by the overarching question “how and why does the emerging economy context matter for business?”, this collection brings together key contributions of Klaus Meyer on multinational enterprises (MNEs) competing in, and originating from, emerging economies.
From theoretical to process perspectives, the book also explores how outward investment strategies contribute to building internationally competitive MNEs. It looks at the process by which foreign MNEs pursue distinct opportunities in each emerging economy by adapting their strategies to the specific business ecosystem. This includes, inter alia, the location of production, choice of entry mode, forms of equity and non-equity partnerships and market positioning. Conversely, when local firms set their ambitions beyond national boundaries, their own resources and capabilities are shaped by the business ecosystem of their home country.
The author’s theoretically grounded empirical research in Multinational Enterprises and Emerging Economies gives MSc students, PhD students and junior scholars the opportunity to dig deeper into the study of MNE growth.
