電子商務實用英語（簡體書）

本書針對職業院校學生特點編寫，科學地將國際貿易知識、商務技能與英語語言綜合能力融為一體。全書共分為9個單元，內容涉及整個貿易流程，主要包括電子商務簡介、建立業務關係、詢盤、發盤和還盤、付款、裝運、合同、線上銷售、售後和索賠等。每個單元還有針對現今常用的電子支付方式及業務流程的拓展知識模塊，目的在於幫助學生掌握對外貿易各類函電的格式和常用句型，瞭解不同商務活動的人文背景以及具體操作規範及流程，鞏固學生的電子商務理論知識，提高學生的商務英語實踐能力。
本書可以作為高職院校電子商務專業的教材，也可作為電子商務從業人員的自學參考書。

Unit 1 Introduction of E-commerce 1
Part 1 Dialogues 1
Part 2 Business Letter 3
Part 3 Grammar 5
Part 4 Exercises 6
Part 5 Knowledge Extension 7

Unit 2 Establish Business Relations 8
Part 1 Dialogues 8
Part 2 Business Letter 10
Part 3 Grammar 11
Part 4 Exercises 17
Part 5 Knowledge Extension 18

Unit 3 Inquiry 20
Part 1 Dialogues 20
Part 2 Business Letter 22
Part 3 Grammar 23
Part 4 Exercises 26
Part 5 Knowledge Extension 27

Unit 4 Offer & Counter-offer 29
Part 1 Dialogues 29
Part 2 Business Letter 31
Part 3 Grammar 32
Part 4 Exercises 34
Part 5 Knowledge Extension 35

Unit 5 Payment 37
Part 1 Dialogues 37
Part 2 Business Letter 41
Part 3 Grammar 42
Part 4 Exercises 44
Part 5 Knowledge Extension 45

Unit 6 Shipment 47
Part 1 Dialogues 47
Part 2 Business Letter 50
Part 3 Grammar 51
Part 4 Exercises 55
Part 5 Knowledge Extension 56

Unit 7 Contract 58
Part 1 Dialogues 59
Part 2 Business Letter 62
Part 3 Grammar 64
Part 4 Exercises 66
Part 5 Knowledge Extension 68

Unit 8 Online Sales 72
Part 1 Dialogues 72
Part 2 Business Letter 74
Part 3 Grammar 75
Part 4 Exercises 78
Part 5 Knowledge Extension 81

Unit 9 After-sales and Claim 83
Part 1 Dialogues 83
Part 2 Business Letter 85
Part 3 Grammar 86
Part 4 Exercises 93
Part 5 Knowledge Extension 96