Winning with IP: Managing high-growth intellectual property
商品資訊
ISBN13：9781838067427
出版社：FIGHTING HIGH PUB
作者：Adam Jolly(EDI)
出版日：2021/01/04
裝訂：平裝
規格：22.9cm*15.2cm*0.9cm (高/寬/厚)
商品簡介
Lessons and insights into how IP is inspiring and fuelling the next wave of high growth
Growth is ever more centred on intellectual property. In tech. In innovation. In people. In disruptive models. In data. Those who integrate IP into their strategy, culture and mindset are significantly more likely to grow at pace.
This book discusses how entrepreneurs, innovators and executives can put IP at the heart of their business, so they source the right ideas, create intellectual assets of value to their users and negotiate the best deals for themselves.
It draws on the knowledge and experience of 20 leading IP players of today and tomorrow, including the innovation support team at the European Patent Office, to give a series of insights and lessons into how IP inspires and fuels growth of 10 percent, 20 percent, 50 percent and more, not just this year, but next year and into the future.
CONTRIBUTORS
European Patent Office - Licensing Executives Society International - High Growth Enterprise Taskforce - Yusarn Audrey - Centre for Intellectual Property - Peters IP Consultancy - Globalator - TUM-Tech - Weickmann & Weickmann - Dennemeyer - Cohausz & Florack - Huber & Schuessler - Minesoft - Coventry University - Gleiss Gro e Schrell - Meissner Bolte - Gr necker - Gramm Lins - Robert Marshall - Ad la Dvoř kov
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