滿額折
Fomo: Marketing to Millennials
商品資訊
ISBN13：9781636336787
出版社：HARPERCOLLINS 360
作者：Sumeet Singh Lamba
出版日：2020/12/30
裝訂：平裝
規格：20.3cm*12.7cm*0.9cm (高/寬/厚)
商品簡介
商品簡介
"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book." Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business"Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students."Hitesh Sood, VP and Head Marketing, Vodafone Idea LimitedWHO ARE MILLENNIALS?HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES?IS THERE A WAY TO CAPTURE THEIR ATTENTION?With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials' purchase behaviour?This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon - FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales
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