Our food has never been safer or more abundant and yet consumers have never been more scared. Consumers have never known more about nutrition and never been more obese. The proliferation of healthy snacks and diet books has done nothing to stem the tide of obesity. In fact, for most Americans, making healthy food choices is more difficult than doing their taxes. What are we doing wrong?
Why Smart People Make Bad Food Choices explores the hidden influences and mental shortcuts our minds use to process information and how that often leads to unhealthy food choices. Understanding these hidden influences can help us make better decisions. More importantly, we can learn to fear less, and enjoy more, the food we eat.
Jack Bobo is a food futurist with more than twenty years of experience working on food policy, psychology and consumer behavior. He spent thirteen years at the US Department of State as a senior adviser on global food policy, traveling to more than sixty countries to talk about the future of food and consumer trends. He currently serves as the CEO of Futurity, a food foresight company helping to build a more sustainable and nutritious food supply. He has degrees in psychology, biology, chemistry, environmental science and law.
