Carly's goal for you: become a happy, healthy, successful, business-minded boss. Part self-help wisdom, part business school gospel, part interactive workbook pages, and part real-life narrative: this book is everything you need to know to turn your creative passion into a successful company.
With clarity and approachability, this complete guide will teach you how to monetize your creativity with a sustainable operation: ideation and business plans, branding, budgeting, accounting, marketing, networking, online presence, ethics, professionalism, and more.
Maybe you want to become a social media influencer like Carly. Maybe you want to sell cake pops on the side. Maybe you want to design beautiful branding for small business owners, or maybe you want to run a coffee cart on campus Whatever your idea, the same responsible business principles apply. With dedicated space for you to write down your own ideas, Carly will walk you through: executing market research; defining your product or service; writing a mission statement; estimating costs and projecting revenue; legitimizing your business; hiring freelancers and employees; and so on.
Through it all, Carly will remind you of your true goal: you started your business to make you happy. That's not a bad thing You can't field calls, answer emails, manage your accounts, and so on, if you're not taking care of yourself first. With firsthand wisdom, she'll encourage you to live a happy entrepreneur's lifestyle because YOU are your business's greatest asset.
