Luxury Fashion in Africa explores Africa's luxury goods market and a local industry at the tipping point of global relevance. At the end of 2019 LVMH estimated that the luxury African fashion industry would grow by 30% in the next five years. True to this prediction, 2020 has seen the meteoric rise of designers such as Thebe Magugu, who showed at Paris Fashion Week for the first time, and Kenneth Ize who is designing a collection for Karl Lagerfeld in 2021.
Divided into three parts covering the global luxury market, heritage African craft and contemporary fashion, the book provides a refreshing perspective from an African author. It explores a fast-evolving market, challenges stereotypes and the concept of European hegemony in the luxury industry, and captures the intriguing stories of contemporary and Avant-garde African brands.
