Seeing The Unseen: Behind Chinese Tech Giants' Global Venturing
商品資訊
ISBN13：9781119885832
出版社：John Wiley & Sons Inc
作者：Chen
出版日：2022/08/24
裝訂／頁數：精裝／240頁
商品簡介
This book aims to understand how Chinese tech companies emerge, grow, and set their footprints in the global landscape, what are their competitive advantages, how they leverage these strengths, and what are their weaknesses and potential challenges as they enter the global marketplace. The authors have developed a framework--POP-Leadership (Product, Organization, People, and "Leadership), which helps readers analyze the firms, business activities, and strategies in their global expansion.
There will be eight chapters:
- Introduction
- Chapter 2: Provides a big picture of the competitive advantages (and disadvantages) of Chinese tech companies. It lays the foundation for discussion on their overseas expansion
- Chapters 3-6: Each element of the POP-Leadership framework is examined.
- Chapter 7: Examines tech firms' adaption and evolution - and address the impact some of the latest developments including the regulatory crackdowns and cross border ecommerce.
- Chapter 8: Provides a recipe and process model for firms to consider when expanding overseas. It also looks at their partners, competitors, and regulators outside China.
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