A. 1.1 Introduction to the Topic
In a simple term, we can define advertising as a form of communication for marketing
and used to encourage/motivate, or manipulate an audience, viewers, readers or listeners, or
sometimes a specific group to take some actions. Most commonly, the desired result is
to drive consumer behavior with respect to a commercial offering, although political and
ideological advertising is also common. In Latin, adventure means "to turn the mind toward."
The purpose of advertising may also be to reassure employees or shareholders that a company is
viable or successful. Advertising messages are usually paid for by sponsors and viewed via
various traditional media: including mass media such as newspapers, magazines, televisions,
commercials, radio advertisements, outdoor advertising, or direct mail: or new media such as blogs,
websites, or text messages. Yet, advertisements have been playing a serious role in fighting
alongside the issues that hamper the progress of society.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
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