商品簡介
When Mark, a struggling small-business owner, hesitantly decides to meet an old friend of his father's for a day of fishing and "business advice," he doesn't expect much. As far as he knows, his father has no real experience in business after all, and the "the captain" he is supposed to meet doesn't exactly sound like a particularly helpful resource either. Little does he know that his day out on the lake with the man will change everything, identifying the blind spots in his own business understanding, attitudes, and perspectives. He'll learn a great many things from the captain, but none more important than the concept of "Vision Meets Execution," which details how the roles of CEO and COO need to work in concert and harmony to drive any business toward success, whether it's a business with hundreds of employees or a business of one.
Astounded by all he's learned; Mark invites the captain to a meeting with his Office manager Dawn (whom he quickly realizes has been his COO all along) to expand on his incredible mentorship. That meeting would change every aspect of Mark's business, establishing and clarifying the role of every team member and how they interrelate, embracing candour and inclusivity, and ensuring that every member of the team, including the CEO and COO, figure out how to stay in their own lanes.
Though set within a fictional framework with the intent of making its lessons and advice a bit more palatable than the more common, and predictably dry, business manuals, make no mistake: This guide to business success will change the way you look at your business, regardless of its size, and with wisdom and insight that are easily grasped and put into action, help it reach new heights of success.
