INTRODUCTION
1.1 RATIONALE OF THE STUDY
Investment has been a crucial decision for individual investors since ancient times.
The purchase of some asset from the surplus of income over expenditure to generate more money
is an investment. In other words, investment can be defined as the commitment of funds to one
or more assets that will be held over some future time period [95]. In Graham's words
"Investment is putting money into something upon thorough analysis, with the expectation of
gain that has a high degree of security for the principal amount, as well as security of return,
within an expected period of time " [68]. Therefore, it entails arriving at numerous decisions
such as investment amount, type of securities, and timing. All investment choices are made in
accordance with personal investment needs and in consternation of an uncertain future.
Further such decision-making has to be persistent and rational.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
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