MTM-06 Marketing for tourism managers
Block 1 - All Units
Unit 1 - Introduction of Marketing
Unit 2 - Marketing in a Developing Economy
Unit 3 - Marketing of Services
Unit 4 - Planning Marketing Mix
Unit 5 - Market Segmentation
Unit 6 - Marketing Organisation
Unit 7 - Marketing Research and its Applications
Unit 8 - Determinants of Consumer Behaviour
Unit 9 - Models of Consumer Behaviour
Unit 10 - Indian Consumer Environment
Unit 11 - Product Decisions and Strategies
Unit 12 - Product Life Cycle and New Product Development
Unit 13 - Branding and Packaging Decisions
Unit 14 - Pricing Policies and Practices
Unit 15 - Marketing Communications
Unit 16 - Advertising and Publicity
Unit 17 - Personal Selling and Sales Promotion
Unit 18 - Sales Forecasting
Unit 19 - Distribution Strategies
Unit 20 - Managing Sales Personnel
Unit 21 - Marketing and Public Policy
Unit 22 - Cyber Marketing
Previous Year Solved Question Papers Included
MTM-06 English (Total-4, Solved-0, Unsolved-4)
June (2020-2021)
December (2020-2021)
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
