滿額折
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
商品資訊
ISBN13：9781398611054
出版社：KOGAN PAGE
作者：Annie Pace Scranton
出版日：2023/08/29
裝訂：平裝
商品簡介
商品簡介
Harness the power of public relations and discover how you can secure meaningful press for your organization.
It can be difficult to publicize a company or a product without formal training, but an effective marketing strategy needs to include media outreach. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that companies can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, up-to-date elevator pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.
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