This study describes a major change initiative undertaken by a major consulting contracting agency, 3 Tier Research and Development, Inc., (3 Tier) engaged in market branding, research, and development in the United States, on behalf of its client, Go- Green Auto Corp. (Go-Green). The study explores and analyzes organizational leadership and change-management theory from the literature in order to set the stage for the case study, which incorporates open-ended questionnaires and interviews developed by subject matter experts engaged in academic research to prove their various working models or hypotheses.
All response and feedback, primary-source interviews, and secondary-source literature review were put to the test of flexible, yet rigorous, inductive reasoning to eliminate latent research bias that tries to fit theories to real-time practice
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