Six days before my first international cycling trip, my five friends informed me they were all canceling. I now had a choice. Would I drop too or fly to the heart of the Tour de France and bike some of the hardest mountains in the world all by myself?
After a few hours of soul-searching and encouragement from my wife, I decided to go anyway-without a plan, a friend, or even a place to stay. I had no idea the adventures that awaited, only that I had to tap into The E-Mind(TM) and think like an entrepreneur in order to survive. The same Ten Traits that helped me thrive as an entrepreneur became the secret weapon to help me summit over a dozen mountain tops.
Some believe entrepreneurs make up 4% of the population. They think this minority is brave and bold-focused on start-ups, investors, and risk. This may be the classic definition, but the truth is every single person is a brand and runs a company of one. It's your responsibility to create value, and if you fail to deliver, chances are you'll find yourself without a job.
Some reject identifying as an entrepreneur, claiming employee status instead. But even if you work for an employer, you choose to align yourself with that sub-brand. Do something out of alignment, and you'll quickly find out you're no longer a brand match.
Time to accept the facts. On some level, you're an entrepreneur. And everyone in every industry would do better by thinking like one. In The E-Mind(TM), you'll learn how to:
Stop leaving things to chance and circumstance. Take back control of your future. Think like an entrepreneur and gain an exponential advantage starting today!
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