The tourism and hospitality industry is fast undergoing disruptive transformation as a result of the advances in information and communications technology. The aim of this book is to highlight how digital transformation trends as well as the issues that have emerged with the adoption and integration of digital tools in the tourism and hospitality industry. With the advent digital technologies following the Fourth Industrial Revolution (4IR), there has been rapid change in the way customers and businesses interact in terms of the timeliness and relevance for communication. Although the positive effects of digital transformation have received sustained scholarly interest, its negative effects have attracted limited academic focus.
The book comprises contributions that generate theoretical insights, empirical findings, and evidence-based recommendations by focusing on emerging and forecasted technologies that are used in the tourism and hospitality industry, such as blockchain, robots, Artificial Intelligence, Virtual Reality, big data, and analytics, among others. The book could be useful for future research to focus on the impact of different forms of digital technology by examining their socio-cultural and environmental effects. Building on prior research, the chapters in this volume extrapolate current studies on digital development to provide more linkage to tourism and hospitality.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
