Music Business:The Key Concepts
商品資訊
系列名:Routledge Key Guides
ISBN13:9781032584478
出版社:PBKTYFRL
作者:Richard (Northeastern University Strasser USA)
出版日:2024/10/01
裝訂/頁數:平裝/204頁
規格:13.8cm*21.6cm (高/寬)
版次:2
商品簡介
Music Business: The Key Concepts, second edition, is a comprehensive guide to the terminology commonly used in the music business today.
This updated second edition responds to the music industry''s increasingly digital and ever-evolving environment, with definitions from a number of relevant fields, including:
- general business
- marketing
- e-commerce
- intellectual property law
- economics
- entrepreneurship
In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
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