商品簡介
The aim of this work was to study organizational communication in its relationship with organizational behavior, especially communication as an element that connects, fosters and disseminates processes of behavioral change. Considering that behavior has a communicative value, and that individuals act as they think, it became necessary to know this subject. Based on this assumption, this work investigates the social representation of the administrative technical server and how he positions himself as an organizational citizen. The study, based on qualitative and quantitative research, was carried out in three stages. The first looked at the social representation of the civil servant using the evocation technique as a methodological reference; the second used a Likert scale, which is therefore closed; and the third was based on the organizational citizenship scale. The main results point out and identify that the RS of civil servants is based on the historical origin of stability, impacting communication, which has not been understood by the organization and the civil servant, which alters the behavior of the subject, not facilitating the organizational citizen.
