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Hospitality Management:International Introduction
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Hospitality Management:International Introduction

商品資訊

定價
:NT$ 9425 元
優惠價
958954
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
商品簡介

商品簡介

This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence today’s hospitality marketplace.

This insightful and richly illustrated book is logically structured, comprising 14 carefully crafted chapters which follow the curriculum. Key features include:

  • Engaging content on the latest trends in hospitality management in a post-COVID world, including innovation, technology, and sustainability.
  • Unique core concepts are supported by international case studies to illuminate the practical realities of hospitality management in different parts of the world – each chapter includes two case studies, with questions to encourage further analysis and discussion.
  • Each chapter contains ‘Industry Voices’ and ‘Technology in Practice’ boxes, detailed reference lists, and links to relevant websites and videos.
  • The book is also accompanied by additional online teaching resources, including PowerPoint slides for each chapter, a test bank of questions, and links to further resources such as additional case studies and videos.

This volume is a vital resource for undergraduate hospitality students, as well as educators and practitioners globally.

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優惠價:95 8954
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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