This book illustrates the importance of cultural change in the digitalization of companies and organizations. This affects not only work processes and the design of new work environments but also the implementation of innovative business models. Although the significance of cultural change is repeatedly emphasized in the literature and highlighted as crucial for the success of transformation projects, concrete action steps and its integration into a comprehensive corporate culture concept are lacking. The conscious design of a hybrid corporate culture specifically enables the potential for performance enhancement to be combined with employee satisfaction and productivity. In this revised and significantly expanded second edition, concrete concepts are presented on how digital transformation can be methodically implemented with an appropriate corporate culture. This practice-oriented book provides companies and consultants with proven models, concepts, and approaches to ensure the sustainable success of digital transformation.
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