Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers Set

An essential collection of purpose-driven career and business strategies for modern leaders and entrepreneurs

In The Good Is the New Cool Bundle, conscious capitalism experts Afdhel Aziz and Bobby Jones explain the knowledge and tools you need to understand to build fulfilling, successful careers and companies in the contemporary market. This Purpose Trilogy includes their three popular books:

• Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career
• Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact
• Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers

In each one, the authors discuss proven strategies that work in the real world to increase your prosperity, your effectiveness, and unlock your potential to deliver results for you, your coworkers, your team, and your company.

The bundle walks you through concrete steps you can take immediately to improve your mental health and personal productivity. It also explores hands-on principles of business growth and includes resources for building impactful and purposive companies that make a positive difference in the world.

You'll also find:

• An insightful understanding of how to interact with - and raise money from - impact investors
• Discussions of how to unpack the countless mental, physical, and financial benefits of finding purpose
• Up-to-date recommendations for creating a rewarding career and an effective business in the digital age, complete with case studies from leaders at purpose-driven companies around the world

Perfect for managers, executives, and other business leaders, The Good Is the New Cool Bundle is also an essential collection for entrepreneurs, founders, young professionals, workers at any stage of their careers, and employers who want to get more out of themselves, their businesses, their employees, their teammates, and their working lives.