You Have Five Seconds

In a radio ad, you have five seconds to get someone's attention so they can decide if you have anything interesting to say. This book is a practical tool for people in many fields who write radio commercials, by choice or necessity. You Have Five Seconds will help you write effective ads for local radio. You may be:

• A radio salesperson, production manager, DJ, or other radio station employee;
• An ad agency copywriter;
• A freelance writer with clients that need radio spots;
• An advertiser -- the business paying for the airtime -- who wants a positive image for their business and who wants more control over the company's advertising;
• A professional voice talent who also writes spots;
• A student from one of many fields, including advertising, marketing, business, PR, communication, broadcasting, journalism, and strays from other areas.

Local radio doesn't have the big budgets or marketing tools of national radio campaigns. A local business buying airtime on a local station needs to generate a response now. Matt Judge brings his experience in writing for radio to help you do just that.