'Written by someone who actually built the businesses, not just blogged about them' - IMPERIAL VENTURE CAPITAL
What if the biggest myth in business is the one we keep building on?
In The Great Business Lie, serial founder James Buckley-Thorp tears into the polished narratives and glossy startup advice fed to entrepreneurs-and reveals the truth behind building something that actually lasts. After creating one of Europe's first B Corp life insurance companies and raising millions in VC funding, he learned the hard way that success isn't just about scaling fast or selling big-it's about building something you believe in.
This isn't theory. It's lived experience.
And it's packed with it.
Inside this bold, unfiltered book, you'll find stories from the frontline of British business-from cult startups to household names-and the messy, humble beginnings that built them. You'll meet the founders who made mistakes, defied expectations, and proved there's another way to grow: ethically, profitably, and sustainably.
If you're starting your first venture or scaling your fifth, this book gives you the truth most never hear-and the tools to do it better.
Inside You'll Discover:
Real stories. Big lessons. No BS.
This is the business book for the next generation of founders-those who want more than hype. Those ready to build businesses that are smart, sustainable, and impossible to ignore.外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
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