As the irreverent title suggests, entrepreneurship is not for everyone. Steve Halloran's deeply personal and engaging anecdotes provide readers with the sobering truth that stepping out on your own in business is some of the hardest work you'll ever do in your life.
Halloran doesn't sugarcoat anything for his readers. Instead, he gives the advice he's cultivated over the course of his storied and successful career as a serial entrepreneur-always teaching, always telling the truth, and always finding the positive among the chaos of being a business owner.