UN LIBRO PODEROSO PARA MUJERES QUE QUIEREN AVANZAR SIN PEDIR PERMISO.
Ante la
evidente desigualdad que enfrentan millones de
mujeres en su vida laboral,
Alison Fragale, psic鏊oga y cient璗ica experta en comportamiento, investig?a fondo y descubri?que muchos de los desaf甐s que afrontan en sus trabajos se reducen a lo que los psic鏊ogos llaman estatus: la
percepci鏮 que los dem嫳 tienen de ellas. Ninguna cantidad de poder, t癃ulos, diplomas o enormes salarios elevar?el
estatus de una mujer en su lugar de trabajo a menos que eso tambi幯 cambie la forma en la que los dem嫳 la perciben.
Reconociendo este obst塶ulo, Fragale revela c鏔o pueden
transformar esa
percepci鏮. La clave? Desarrollar una imagen de ruda carism嫢ica: una mujer que proyecta firmeza sin perder cercan燰, que negocia
sin culpa y que se gana un lugar en la mesa donde se toman las decisiones... sin dejar de ser ella misma.
Amable, poderosa y chingona es una gu燰 basada en
ciencia conductual, repleta de consejos pr塶ticos, an嶰dotas inspiradoras y estrategias para ayudar a cualquier mujer a destacar en su
entorno profesional. Perfecto para aquellas que inician su carrera, las que se sienten estancadas y no saben c鏔o salir adelante, l獮eres en desarrollo o aliadas que quieren impulsar el
cambio en sus equipos.
ENGLISH DESCRIPTION
NATIONAL BESTSELLER - Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace, full of tips, tricks, and strategies to help secure that elusive corner office. Over decades of research, speaking engagements, and mentorship, psychologist and professor Alison Fragale encountered recurring questions from high powered and early career women alike: How do women thread the needle of kindness and competence in the workplace? How can women earn credit for their accomplishments, negotiate better, and navigate complex office politics without losing the goodwill of their peers?
Fragale investigated and determined that many women's workplace issues boil down to what psychologists call status: the perception of them by others. No amount of power-- no degree, title, or paycheck-- will raise a woman's workplace stature unless it also affects how others see her. Acknowledging this roadblock, Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." By cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.
Likeable Badass is equal parts behavioral science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women, their allies, and anyone who struggles to rise, and wants evidence-based, practical strategies for success, served with a side of inspiration and humor.
