New Market Entry for SMEs: Go-to-Market & Operations Design for the AI Era is a practical field guide for founders and commercial leaders who are done guessing their way into new countries. Drawing on battle-tested frameworks-and today's AI capabilities-it turns expansion from a chaotic gamble into a repeatable, evidence-driven system.
Most SME expansions fail not for lack of courage, but for lack of structure. This book gives you that structure: a readiness screen that prevents costly false starts; leadership and team setups that protect the home market while you grow abroad; dynamic capabilities (sense → seize → reconfigure) powered by a modern tech backbone; a research rhythm that replaces "big reports" with weekly decisions; and risk management that builds resilience instead of bureaucracy. You'll move from analysis to engagement with pilots, partnerships, and pricing corridors you can defend.
Inside, you'll learn how to:
If you lead an SME and need a rigorous, step-by-step way to enter new markets-without burning your team or your runway-this book is the playbook you've been looking for.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
