Expositions & World's Fairs: In the Beginning: In the Beginning

Before TikTok, Instagram, or even radio-there were World's Fairs.

Imagine stepping into an event where the future was on full display. Tens of millions of people once flocked to World's Fairs for a glimpse at what would one day be ordinary: cars, computers, elevators, touchscreens-even air conditioners and zippers.

In Expositions and World's Fairs: In the Beginning, discover how these cultural mega-events revolutionized daily life. Beginning with The Great Exhibition in London in 1851, this compelling read takes you behind the scenes of the inventions, entrepreneurs, and visionaries who used these platforms to shape the modern world.

Whether you're intrigued by:

• • The history of the great exhibition
  • Breakthroughs in engineering, patents, and industrial marketing
  • The rise of global advertising and its impact on culture
  • Or the pivotal role of architecture and technology in public imagination

...this book delivers an eye-opening journey through time.

For fans of history of technology, architectural history, and world's fair history, this is a must-read narrative of how innovation became part of everyday life-and how marketing genius and cultural exchange made it happen.