Write.Publish.Market. 3rd Edition: A Blueprint for Business Owners and Leaders Using a Book as a Marketing Asset

Write.Publish.Market., 3rd Edition is the step-by-step blueprint for business owners and leaders who are ready to become published authors.

Organized into logical, bite-sized sections, Write.Publish.Market. is your over-the-shoulder book coach to get your book into the hands of valuable prospects. If you like no-fluff techniques, "been there, done that" expertise, and time-saving tactics, then you'll love this resource.

This updated edition addresses changes to the book publishing landscape you need to know about, among them the role of AI, Amazon, fatigue, the growth of hybrid publishers, using direct sales as a primary distribution model.

In Write.Publish.Market., you'll discover how to:

• Build a solid book plan foundation based on your goals and audience.
• Decide which book publishing model makes sense for you, your business, and your book.
• Temporarily shift your mindset from business owner to writer
• Create a launch plan and ongoing marketing plan to generate true ROI from your book.
• Choose sales and distribution channels to get your book into the right hands.
• And much, much more!