Mr. Einstein in CXO's Office

The existing dynamic business environment requires quick decision-making and faster execution of actions. Business managers deploy mechanisms and "Thought Processes" that generate immediate solutions to solve problems quickly. Therefore, when posed with a complex situation, the "Thought Processes" deployed seek to facilitate simplification rather than deep understanding. When deployed, these "Thought Processes" may be inadequate to achieve the desired objectives of the organization, such as consistent growth and long-term sustainability. The need to simplify often leads to "Oversimplification" that may ignore or neglect key assumptions and limitations of the operating business environment. This may lead to organizational conflicts, erroneous decision-making, and flawed execution. The book discusses in detail the pitfalls related to "Multi-Causal Approach," "Analyzing in Parts," "Multi-Referencing," and "Variance of the Invariant Observables."

The book provides a fresh perspective on how business challenges can be overcome effectively by deploying principles of "Scientific Thinking". Albert Einstein deployed some of these "Thinking Principles" to unravel the mysteries of the universe and provided breakthrough discoveries which have found multiple applications in our daily lives.