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International Sport Management

International Sport Management

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:NT$ 7740 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
商品簡介

商品簡介

Explore sport management on the international level.

International Sport Management, Third Edition, takes a comprehensive look at the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, the third edition serves as an invaluable guide for students whose careers will require an international understanding of the relationships, influences, and responsibilities in sport management.

With a diverse editorial team and assembly of esteemed contributors from all corners of the globe, this text presents a truly international perspective and multiple viewpoints on the burgeoning subfield of international sport management. Revised and updated to address current issues, each chapter showcases how sport operates in various geopolitical environments and cultures:

  • An updated opening chapter introduces readers to emerging sports such as pickleball, bouldering, drone racing, and surfing, reflecting the evolving landscape of international sport and emphasizing the critical competencies--such as personal reflexivity and cultural sensitivity--essential for today's international sport managers.
  • Attention is given to topics affecting sports in North America such as name, image, and likeness (NIL) compensation; transgender athletes; labor movements; and mental health.
  • A new chapter on the environment addresses the role of sport in promoting sustainability.
  • The chapter on Eastern Europe expands its content on Bulgaria, women in sport, and environmental best practices.
  • The chapter on the Arab world provides fresh perspectives on Saudi Arabia's investments in sport and its role in hosting major events.
  • The chapter on Oceania focuses on inclusivity, diversity, and sport infrastructure challenges.
  • A new chapter on sport for development discusses the use of sport for public health, social inclusion, and economic development.
  • A brand-new chapter explores efforts to prevent doping in sport, the ethical and regulatory aspects of international sport, the role of the World Anti-Doping Agency, and integrity and fair play, with an emphasis on the importance of creating frameworks to combat corruption in sport.

International Sport Management, Third Edition, introduces students to the structure of governance in international sport and prepares them to apply management strategies in the business segments of sport marketing, sport media and information technology, sport event management, and sport tourism. Case studies and sidebars apply the concepts to real-world situations and demonstrate the challenges and opportunities that future sport managers will face on a regular basis.

With International Sport Management, both practicing and future sport managers will develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows students to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to excel in their careers.

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定價:100 7740
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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