The 2025 Australian federal election saw an unexpected landslide victory for the Labor Party, the Liberal Party's worst ever result and the continued rise of the non-major-party vote. In this book, Australia's leading election analysts explore what contributed to this outcome, including the effectiveness of party and third-party campaigns, the changing demography of the electorate and external factors such as the 'Trump effect'.
Baby boomers were outnumbered in 2025 by Gen Z and Millennials, who related to politics in a different way. Those pursuing their votes needed to do so through social media; influencers and podcasts became central to campaigning, as did humour appropriating popular culture with the help of AI. Increased cultural and linguistic diversity was also important, and there were new efforts to mobilise Muslim voters over the war in Gaza. Overshadowing it all was Trump. While populist themes seemed attractive at first, association with Trump quickly became a liability, and contributors here examine the difficulty of changing discourses mid-campaign.
This authoritative study is indispensable in understanding the new political landscape: polls and voting behaviour, misinformation, gender issues and competing leadership styles. Richly illustrated, the role of visual politics also receives close scrutiny.
Landslide is the nineteenth book in the ANU Press Australian Federal Election series. The series is sponsored by the Academy of the Social Sciences in Australia.
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