Every year, more than 2.8 million Americans die, and most of them leave behind bank accounts, beneficiaries, and families who suddenly discover that their loved one's financial institution has no idea what to do next.
The result is predictable: 70% of heirs switch banks within twelve months of an account holder's death. Multiply that by the $124 trillion in wealth transferring between generations by 2048, and the banking industry is staring down the largest deposit attrition event in American financial history - one that most institutions are completely unprepared for.
The Death of Deposits is the definitive guide for bank executives, fintech leaders, and financial industry strategists who want to stop losing to a problem they can see coming. Martha Sylla Underwood, the founder and CEO of Prismm Inc., the company building estate orchestration infrastructure for financial institutions, draws on deep industry research, regulatory analysis, and real-world implementation experience to lay out exactly why banks fail families during estate settlement, and precisely what it takes to turn that failure into a competitive advantage.
This book maps the operational tangle, the technology debt, the regulatory maze, and the human capability gaps that make estate processing so painful for both families and institutions. More importantly, it builds the complete playbook for transformation: the business case, the implementation roadmap, the ROI model, and the infrastructure decisions that separate the institutions that will capture the generational wealth transfer from the ones that will watch it walk out the door.
The $124 trillion is already in motion. The families are already deciding. The only question is whether your institution will be ready.
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