商品簡介
This book is a strategic and forward-thinking guide on how contemporary organizations must evolve to compete successfully in a globalized, digital market without geographical barriers. Through its framework, the book explains the transformation from traditional administration to an interconnected management model, where success no longer depends on physical location but rather on the capacity for continuous adaptation, multicultural leadership, and technological agility. The text covers everything from the need to understand cultural diversity and international marketing to negotiate with different countries, to the practical implementation of disruptive tools such as Artificial Intelligence, automation, and Big Data for decision-making. With a forward-looking perspective focused on the year 2035, the book identifies sustainability, social responsibility, and the development of new digital skills as the fundamental pillars that will enable future managers to build efficient, competitive business models with a lasting global impact.
