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繁體書（10）

原文書（491）

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可訂購商品（501）

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$800以上（501）

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2020~2021 （6）

2018~2019 （218）

2016~2017 （214）

2016年以前（62）

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平裝（22）

精裝（479）

作者

Mehdi Khosrow-Pour (EDT) （7）

Information Resources Management Association (EDT) （4）

Ramesh Chandra Das (EDT) （4）

Denis Ushakov (EDT) （3）

Information Resources Management Association (COR) （3）

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Business Science Reference （501）

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共501筆商品，25/26頁

481.

Sports Media, Marketing, and Management ― Breakthroughs in Research and Practice

作者：Information Resources Management Association (COR) 出版社：Business Science Reference 出版日：2018/02/14 裝訂：精裝

"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management,

無法訂購

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

482.

Cross-Border E-Commerce Marketing and Management

作者：Hoque; MD Rakibul; Bashaw; R Edward 出版社：Business Science Reference 出版日：2020/09/20 裝訂：精裝

無法訂購

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02-25006600[分機130、131]。

483.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

作者：Ahmet Bayraktar (EDT); Can Uslay (EDT) 出版社：Business Science Reference 出版日：2016/08/15 裝訂：精裝

Globalization has brought competition between cities, countries, and destinations for attracting potential consumers, investors, tourists, media and income, talent and voice, say Bayraktar and Uslay w

定價：9225 元，優惠價：1 9225

無庫存，下單後進貨(採購期約4~10個工作天)

484.

Medical Tourism ― Breakthroughs in Research and Practice

作者：Information Resources Management Association (EDT) 出版社：Business Science Reference 出版日：2017/11/30 裝訂：精裝

"This book is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the

定價：13096 元，優惠價：1 13096

無庫存，下單後進貨(採購期約4~10個工作天)

485.

Optimizing Current Practices in E-services and Mobile Applications

作者：Mehdi Khosrow-Pour (EDT) 出版社：Business Science Reference 出版日：2018/01/05 裝訂：精裝

"This book provides comprehensive coverage and understanding of all aspects of e-services, self-services and mobile communication from different fields including marketing, management, and MIS. It exp

定價：6471 元，優惠價：1 6471

無庫存，下單後進貨(採購期約4~10個工作天)

486.

Competitive Social Media Marketing Strategies

作者：Gordon Bowen (EDT); Wilson Ozuem (EDT) 出版社：Business Science Reference 出版日：2016/02/02 裝訂：精裝

Business and engineering specialists from the UK, Australia, Tunisia, Pakistan, and Thailand present 12 chapters on the use of social media in marketing. They discuss digital marketing for affinity ma

定價：6193 元，優惠價：1 6193

無庫存，下單後進貨(採購期約4~10個工作天)

487.

Mobile Platforms, Design, and Apps for Social Commerce

作者：Jean-Éric Pelet 出版社：Business Science Reference 出版日：2017/06/30 裝訂：精裝

Contributors from business and information and computer science explore commerce on the social networks. Among their topics are mobile news apps in India: relocating news in the mobile platform, model

定價：6625 元，優惠價：1 6625

無庫存，下單後進貨(採購期約4~10個工作天)

488.

Innovative Management Education Pedagogies for Preparing Next-generation Leaders

作者：Shalini Rahul Tiwari (EDT); Lubna Nafees (EDT) 出版社：Business Science Reference 出版日：2016/01/31 裝訂：精裝

This book unites international contributors in management, corporate communications, and information technology to reveal recent thinking in management education. The book’s 15 chapters deal with topi

定價：6193 元，優惠價：1 6193

無庫存，下單後進貨(採購期約4~10個工作天)

489.

Driving Traffic and Customer Activity Through Affiliate Marketing

作者：Surabhi Singh (EDT) 出版社：Business Science Reference 出版日：2017/06/16 裝訂：精裝

Contributed by business and management scholars from India, the UK, and the US, the nine chapters in this volume explain how to increase online business traffic and sales through external referrals

定價：5393 元，優惠價：1 5393

無庫存，下單後進貨(採購期約4~10個工作天)

490.

Global Place Branding Campaigns Across Cities, Regions, and Nations

作者：Ahmet Bayraktar (EDT); Can Uslay (EDT) 出版社：Business Science Reference 出版日：2016/07/22 裝訂：精裝

Editors Bayraktar and Uslay present readers with a collection of academic and professional perspectives on marketing strategies and techniques contemporarily employed to brand cities, regions, and nat

定價：10250 元，優惠價：1 10250

無庫存，下單後進貨(採購期約4~10個工作天)

491.

Product Innovation Through Knowledge Management and Social Media Strategies

作者：Alok Kumar Goel (EDT); Puja Singhal (EDT) 出版社：Business Science Reference 出版日：2016/01/31 裝訂：精裝

In the present knowledge economy, knowledge is converted through social media, contributors argue here, and social media strategies play a vital role in creating new knowledge and establishing the kno

定價：6510 元，優惠價：1 6510

無庫存，下單後進貨(採購期約4~10個工作天)

492.

Cases on Circular Economy in Practice

作者：Pietro de Giovanni 出版社：Business Science Reference 出版日：2022/06/30 裝訂：平裝

無法訂購

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493.

Psycho-Social Perspectives on Mental Health and Well-Being

作者：Padmanaban; Srinivasan; Subudhi; Chittaranjan 出版社：Business Science Reference 出版日：2019/11/29 裝訂：精裝

無法訂購

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02-25006600[分機130、131]。

494.

Bridging Microeconomics and Macroeconomics and the Effects on Economic Development and Growth

作者：Kostis; Pantelis C. 出版社：Business Science Reference 出版日：2020/08/23 裝訂：精裝

無法訂購

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02-25006600[分機130、131]。

495.

Smart Technology Applications in Business Environments

作者：Tomayess Issa; Piet Kommers; Theodora Issa; Touma B. Issa (EDT) 出版社：Business Science Reference 出版日：2017/03/03 裝訂：精裝

Contributors from business and information but also a wide range of other fields examine the risks and opportunities of smart technology in the design, health, education and information sectors fro

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