The Hidden Forces that Shape Behavior

Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fash

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest Ne

任何行為都值得檢視，你沒有你想得那麼理性。藉由行為經濟學，了解我們天生不理性的怪癖，重新訓練自己做出最好的決策！接受不理性，才是理性的開始！‧我們如何看待錢這件事？ ‧為何免費常讓人更花錢？‧為何人們會採用自己其實負擔不起的抵押貸款？‧銀行家該拿多少薪酬？ ‧非理性如何引導我們的決策？‧為何我們就是無法未雨綢繆？《誰說人是理性的！》，這本長踞《紐約時報》、《華爾街日報》、《出版人週刊》暢銷排行榜著

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of

How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions

Using data from very recent scientific discoveries, the author reveals the six numbers upon which all physical reality rests, from atomic structure to human tissue. Reprint. 30,000 first printing.

A New York Times BestsellerFrom the world’s leading economics podcast comes an irresistible guide to the hidden world of everyday economics.Hello, and welcome to Planet Money! Millions of listeners trust the world’s leading economics podcast to explain the mysterious inner workings of the global economy and the forces that affect nearly every decision we make. Through expert research and delightful stories the Planet Money hosts help everyone see the world like an economist.For their first-ever book, longtime contributor Alex Mayyasi and the hosts of NPR's Planet Money present brand new stories and insights gathered from more than a decade of reporting that reveal ways AI might help you or replace you, demystify dating markets, and show how pro sports’ "dumbest" contract holds the secret to building wealth. Taking readers on adventures to a smartphone factory in Patagonia, a raisin cartel in California, and an Indigenous reserve in Canada that might just have a solution for the housing