Indispensable

A in-depth profile of the leader of the 16th President's "Team of Rivals" examines his considerable political roles including those of a progressive Governor of New York, Secretary of State and Lincol

Legislation and case law following the relatively recent corporate scandals have increased scrutiny on the ethics and integrity of individuals, and the culture they create, at the highest levels withi

In this textbook the author provides an account of RNA research, illuminated by his own life-long engagement in the field. He describes how scientists unraveled fundamental questions about the biochem

Recent books have raised the public consciousness about the dangers of global warming and climate change. This book is intended to convey the message that there is a solution. The solution is the ra

"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes, Seth Godin taught

The bestselling author of Tribes and The Dip returns with his most powerful book yet Who is Seth Godin? "It's easy to see why people pay to hear what he has to say. Godin is a marketer, but in the

When it comes to job security, there are no guarantees. But there are ways to beat the odds. To become a key player. To become irreplaceable. Now, at a time when people are losing their jobs at an ala

《Indispensable》提出企業如何從「可替代」轉為「不可或缺」的五步策略。當市場競爭使產品同質化、價格成為唯一差異時，作者 Joe Calloway 以實際案例說明，如何透過「五大驅動力」（The Five Drivers）建立顧客忠誠與品牌優勢。本書深入探討持續推動力、穩定可靠的表現、與顧客保持連結、創造整體體驗、以及在市場中激發魅力。書中結合訪談與案例分析，提供可即時應用的行動建議，適合企業領導者與行銷管理者思考如何讓品牌成為顧客生活的一部分。A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:* Creat

Captures the essence of Washington's career and character by recounting his life and examining his frailties, triumphs, ambitions, and ideals

From The New York Times best-selling author of The Essential Scratch & Sniff Guide to Becoming a Wine Expert, everything you need to know about America’s favorite recreational plantWho better to guide

An exploration into the question of greatness from the Chief Classical Music Critic of the New York TimesWhen he began to listen to the great works of classical music as a child, Anthony Tommasini had

Watercolor is an exquisite medium but an unforgiving one, and there is nothing that will dampen enthusiasm more quickly than the lack of a good result. The essential techniques and detailed explanatio

Calvin, the six-year-old dirty tricksmeister and master of indignation and his warm, cuddly philosopher sidekick and Hobbes, a tiger whose idea of adventure is to lie on his back by the fire and have

The technical secrets of a professional painter for the best results and more room for creativity. Painting in Acrylics: The Indispensable Guide provides comprehensive guidance for painters of all

Will your next leader be insignificant?or indispensable?The importance of leadership and the impact of individual leaders has long been the subject of debate. Are they made by history, or do they make