In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective. Now in its se
In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective. Now in its se
Media and mass communication helps in the dissemination of information to the general public. This can be done via newspapers, radio channels or the television. The main theories associated with this
A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues
A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-maj
Mass communication is the academic study of the various means by which individuals and entities communicate information via mass media to large audiences at the same time. Mass communication channels
This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized ar
McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field
This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized ar
Designed to provide extra support, the Study Edition of Vivian’s Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the
Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences,
Denis McQuail’s major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defi
Mass Communication Education presents a definitive national overview of how mass communication and journalism are currently being taught in colleges and universities across America. Editors Murray and
Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by Afri
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from
McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essa
Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the
Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you c
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge abo
Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings.
An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass
This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass com
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examinati
Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, the sixth edition of Mass Communication by Ralph E. Hanson provide
Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, the sixth edition of Mass Communication by Ralph E. Hanson provide
In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture per
Authors Trager, Ross, and Reynolds present students and instructors with the fifth edition of their comprehensive textbook on the laws pertaining to journalism and mass communication in the United Sta
Skills to Succeed in Today’s Media World Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, Mass Communication: Livin
Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to
Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping cu
