The outrageous inside story of Elon Musk and Tesla's bid to build the world's greatest car―from award-winning Wall Street Journal tech and auto reporter Tim HigginsElon Musk is among the most ambitious, controversial titans of Silicon Valley, but his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the 2000s, electric cars were mere novelties. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, and cleaner than the competition. To accomplish this, Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, but buoyed by its loyal supporters. Musk himself would often prove to be Tesla's worst enemy―his antics more than once taking the company he had largely funded at th
