Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers: the nature and scale of data obtained in transactions, relative pr
Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segme
New developments in the behavioral sciences have revealed that most people do not accurately self-report their motivations. It is now understood that decision making is driven by emotions and the subc
Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segme
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and p
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Mark
?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the themeLooking Forward, Looking Back: Drawing on the Past to Shape the Future of M
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The foc
In his research, Soren Kocher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every pu
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business Wor
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you a
??Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key c
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices fro
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the themeGlobal Perspectives in Marketing for the 21st Century. The focus of the conference a
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the themeMinority Marketing: Research Perspectives for the 1990s. It provides
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the themeMinority Marketing: Issues and Prospects. It provides a variety of
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and
Turn to Hands-On Science--20 Themes for 20 highly motivating, classroom-tested science units that help students learn by doing. Students practice the scientific inquiry skills outlined in the National
How to Do Science Experiments with Children is a reliable 200+ page resource for teaching science concepts to young children in a fun, hands-on way. This book contains 70 stress-free experiments that
