How To Write A Book Every Weekend- The Weekend Writer System By Roshan Cipriani is a step by step system to help anyone anywhere begin writing that book they always dreamed about writing. Filled with
Now in its 27th year, this is one of the most successful and effective guides to preparing and analyzing financial statements, setting up bookkeeping systems, and planning for taxes. Featuring chapter
This is the first book in the Numbers 101 for Small Business series. It will show you the essentials of record keeping for a small business and will show why it's necessary to track information. The b
In just a few short years, social media has become a worldwide phenomenon where Facebook updates or tweets are mini press releases read by thousands of people every day. Your small business can also g
The leading resource for starting and running any small businessWant to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies prov
Whether a business has 1 or 100 employees, Employee Management for Small Business provides the tools and knowledge required to take an active and positive approach to maintaining an effective human re
Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime
Small business owners are frequently faced with challenging pricing dilemmas. Should you give Bob a better deal than Joe? Should you jack up your prices in one big jump, or frequently in smaller incre
Let a seasoned pro show you how to use the secrets of successful selling--even if you've had little or no previous experienceYou're a small business owner with a product or service you believe in, but
Political and financial upheaval is not a new phenomenon – from the tulip bulb bubble in the Netherlands in the seventeenth century to Black Monday in 1987, businesses throughout history have worked t
This book, originally published in 1984, examines the role of small firms in Britain, Germany, France and Italy and critically appraises government policies towards them. It reassesses economic theori
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the sm
Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly amo
Small businesses make up some 90-95 percent of all global firms. Many undervalue the importance of information and communication technology (ICT). Research on ICT use in large businesses does not tran
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the sm
This book provides a guided deep dive into the early stages of venture development of social entrepreneurship. It introduces concepts that provide important insights necessary for social venture succ
A Manager's Guide to Building a Successful Business introduces programs developed over a 40 year career to help manage all aspects of a business and to develop and execute marketing strategies designe
This is a hands-on book that focuses on the tasks that a new business owner must complete in the first 100 days of launching a business. Think of it this way. Imagine you've conceived a business idea,
The only book to focus on British entrepreneurship and small businesses under Labour from an academically rigorous and analytical perspective, this book covers:the nature of the Labour Government's po
This comprehensive, step-by-step guide walks the reader through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and
Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strate
Does Information Technology matter? This book argues that even as Information Technology hardware, software, data and associated processes are becoming more of a commodity, it has never been more impo
Entrepreneurs need to know how to measure the effectiveness of their operations, human resources and marketing in order to pinpoint inefficiencies and maximize profits. This book outlines all the ways
The fastest growing segment of the business world in both Canada and the U.S. is small business. But as Angie Mohr says, "Most entrepreneurs still spend more time researching which car to purchase tha
It is estimated that family businesses comprise between sixty and ninety percent of all firms in Europe and the US. This book makes an important contribution to the understanding of small family firms